Skill Safari is an eLearning platform for skill enhancement and training that set out to nurture the skills of young students and Re-Skill professionals in web development and design. They offer some of the most engaging learning modules that meet the latest technology, industry requirements and high-end tools & resources.
Skill Safari approached us to establish a fresh brand experience that would reflect the company's vision and mission. We challenged ourselves to create a motivating and inspiring logo design that would set a high standard in their industry.
We have derived six concepts based on the brand's pillars: community, Progress, Knowledge, video streaming, wisdom, Growth. After exploring the concepts with skill safari team, they finalized the logo which is abstract and modern. The concept behind the selected version is inviting, lively and depicted the concept on letter 'i', the dot above the letter 'i' represents the sun and its reflection in multicolored represents mountain with a peak that gives the concept of learning skills through skill safari makes the individual attain the peak of the career in different sectors. Further, we have designed a distinct and extensive set of branding tools like Business Card Letter Head. Bold concept, vibrant colors, strong typography and rhythmic design to create a visual experience familiar to educators, fresh & forward thinking. Skill Safari's branding have energized by combining the emotional and logical to reflect their spirit and mission.