About Client
Skill Safari is a leading ed-tech platform based in Coimbatore, dedicated to preparing students for the job market with industry-relevant skills. Through their Placement Preparedness Programs, they bridge the gap between academic learning and real-world employment by offering hands-on training, career guidance, and job placement support. Their goal is to equip students with the confidence and expertise needed to secure their dream jobs.
Challenge
Despite their impactful programs, Skill Safari faced a challenge in establishing a distinct and memorable brand identity that resonated with students, recruiters, and academic institutions. They needed a strong visual presence that would communicate their mission effectively while building credibility and trust. Additionally, their branding had to differentiate them from other career-focused ed-tech platforms and create a lasting impression in the minds of job seekers and hiring professionals.
Solution
Webchirpy collaborated with Skill Safari to develop a cohesive branding strategy that aligned with their vision of career transformation. Our focus was on designing a brand identity that was:
- Professional yet approachable – appealing to both students and corporate recruiters.
- Modern and impactful – reflecting Skill Safari’s commitment to innovation in education.
- Consistent and scalable – adaptable across digital, print, and social media platforms.
We crafted a distinctive logo, typography, color scheme, and visual elements that established Skill Safari as a trusted name in job readiness programs. Additionally, we designed marketing collaterals, social media templates, and brand guidelines to ensure consistency across all touchpoints.
Process We Followed
Color Palette
During the design phase, we focused on creating a user interface that is visually appealing, functional, and aligned with the brand’s core values.
Iconography
During the design phase, we focused on creating a user interface that is visually appealing and aligned with the brand’s core values.
Designs
During the design phase, we focused on creating a user interface that is visually appealing and aligned with the brand’s core values.
Outcome
The branding transformation enabled Skill Safari to establish itself as a trusted and recognizable name in the job readiness space. With a professional and dynamic brand identity, they experienced:
- Increased student engagement/b> due to a visually appealing and relatable brand.
- Improved recruiter confidencein partnering with Skill Safari for talent acquisition.
- Greater online visibility and brand recall, enhancing marketing and outreach efforts.
- Seamless brand implementation, ensuring consistency across all communication channels.
The refreshed brand identity positioned Skill Safari as a go-to platform for students seeking career guidance and placement support, making a lasting impact in the ed-tech industry.
