About Client
Suswagatam Agarbatti is a brand dedicated to crafting high-quality incense sticks that bring a sense of peace, positivity, and tradition into every home. With a commitment to using premium natural ingredients, their range of fragrances is designed to enhance spiritual rituals, meditation, and relaxation. They approached Webchirpy to create a distinctive brand identity and packaging design for their incense sticks across three signature fragrances – Rose, Sandalwood, and Jasmine, in two different size variants.
Challenge
- Establishing a unique brand identity in a highly competitive market dominated by well-known incense brands. The challenge was to create a memorable visual presence that reflects both tradition and premium quality.
- Designing visually appealing and premium packagingthat communicates the essence of each fragrance. The packaging needed to capture the soothing, natural, and aromatic experience that Suswagatam Agarbatti provides.
- Ensuring differentiation between the three flavors while maintaining brand consistency. Each fragrance—Rose, Sandalwood, and Jasmine—needed a distinct look, yet they all had to feel like part of the same product family.
- Adapting the designs to two different size variants while maintaining clarity, readability, and aesthetics. The packaging had to remain impactful and informative, regardless of size constraints.
- Creating a strong shelf presencethat attracts customers and conveys product quality. The market is filled with generic incense packaging, so it was essential to design something that stands out while also aligning with the brand’s premium positioning.
Solution
Webchirpy worked closely with BK Studio to craft a compelling and sophisticated brand identity that truly represented their artistic vision. Our approach focused on:
- Branding & Packaging Design:Developed an elegant and culturally resonant visual identity for Suswagatam Agarbatti.
- Size Adaptation:Designed packaging for two different sizes, ensuring clarity, readability, and visual harmony across variations.
- Premium & Traditional Aesthetics::Used rich textures, traditional motifs, and gold accents to enhance the brand’s appeal.
- Shelf-Ready Appeal:Crafted packaging that stands out in retail spaces, ensuring strong customer attraction and recall.
Process We Followed
Color Palette
During the design phase, we focused on creating a user interface that is visually appealing, functional, and aligned with the brand’s core values.
Iconography
During the design phase, we focused on creating a user interface that is visually appealing and aligned with the brand’s core values.
Designs
During the design phase, we focused on creating a user interface that is visually appealing and aligned with the brand’s core values.
Outcome
The branding and packaging transformation positioned Suswagatam Agarbatti as a premium and elegant incense brand. The visually distinct yet cohesive designs helped the products stand out in stores, making it easier for customers to identify their preferred fragrance. The high-quality packaging reinforced trust and brand perception, leading to greater customer engagement and increased retail sales. The new branding successfully conveyed the purity and authenticity of the fragrances, ensuring strong market differentiation and recall.
