Blog

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  In today’s digital landscape, captivating and intuitive user interfaces (UI) and user experiences (UX) are no longer optional – they’re the cornerstones of digital success. Whether you’re a seasoned designer or just embarking on your creative journey, optimizing your workflow with the right tools and best practices can make all the difference. This guide delves into the practicalities of efficient UI/UX design, equipping you with the knowledge and resources to craft efficient UI/UX that not only functions flawlessly but also resonates deeply. Boosting Your UX Arsenal: Essential Tools for Streamlined Design Choosing the right tools is akin to selecting the perfect brush for your masterpiece. Each tool caters to specific design stages, so understanding your needs is crucial. Popular options include: 1. Wireframing and Prototyping Tools like Figma, Adobe XD, and Sketch are industry favorites for crafting rough layouts and interactive prototypes. These platforms allow you to rapidly iterate and test design concepts before diving into the visual details. 2. Collaboration and Handoff Design is rarely a solo endeavor. Tools like InVision and Zeplin bridge the gap between designers and developers, facilitating seamless collaboration and ensuring accurate asset delivery. 3. User Research and Testing Tools like UserTesting and UsabilityHub empower you to gather invaluable user feedback through remote testing sessions. Observing real users interact with your designs uncovers usability issues and informs informed design decisions. 4. UI Design and Asset Creation For pixel-perfect UI elements, industry standards like Adobe Photoshop and Illustrator remain powerful choices. These tools offer unparalleled precision and creative control for crafting stunning visual assets. Beyond the Toolbox: Mastering the Art of Efficient UI/UX Design While tools undoubtedly boost your efficiency, a successful UI/UX design rests on fundamental principles and best practices: 1. Empathy First Immerse yourself in your users’ perspectives. Understand their needs, goals, and pain points. Conduct user research, build personas, and constantly question how your design serves their objectives. 2. Usability Reigns Supreme Prioritize ease of use above all else. Keep interfaces clean, intuitive, and consistent. Minimize cognitive load by prioritizing essential information and streamlining user flows. 3. Visual Harmony Aesthetics matter. Striking a balance between visual appeal and functionality is key. Utilize strong typography, color palettes, and layout principles to create an aesthetically pleasing and cohesive experience. 4. Accessibility for All Cater to diverse users. Integrate accessibility features that cater to individuals with disabilities, ensuring everyone can seamlessly interact with your design. 5. Constant Iteration Design is an iterative process. Embrace feedback, test your designs with real users, and continuously refine your work based on their input. User feedback is especially crucial, as it helps you understand how your design resonates with the intended audience. Webchirpy: Your Partner in UI/UX Excellence Crafting efficient UI/UX experiences can be a challenging, yet rewarding journey. If you’re looking for a partner to navigate this terrain with expertise and passion, look no further than Webchirpy. Our dedicated team of UI/UX specialists possesses the technical knowledge and creative flair to translate your vision into reality. Ready to unlock the full potential of your digital presence? Reach out today and embark on a journey of UI/UX design excellence.

  Top Tools and Tips for Efficient UI/UX Design

  In today’s digital landscape, captivating and intuitive user interfaces (UI) and user experiences (UX) are no longer optional – they’re the cornerstones of digital success. Whether you’re a seasoned designer or just embarking on your creative journey, optimizing your workflow with the right tools and best practices can make all the difference. This guide delves into the practicalities of efficient UI/UX design, equipping you with the knowledge and resources to craft efficient UI/UX that not only functions flawlessly but also resonates deeply.

  

  Boosting Your UX Arsenal: Essential Tools for Streamlined Design

  Choosing the right tools is akin to selecting the perfect brush for your masterpiece. Each tool caters to specific design stages, so understanding your needs is crucial. Popular options include:

  1. Wireframing and Prototyping

  Tools like Figma, Adobe XD, and Sketch are industry favorites for crafting rough layouts and interactive prototypes. These platforms allow you to rapidly iterate and test design concepts before diving into the visual details.

  2. Collaboration and Handoff

  Design is rarely a solo endeavor. Tools like InVision and Zeplin bridge the gap between designers and developers, facilitating seamless collaboration and ensuring accurate asset delivery.

  3. User Research and Testing

  Tools like UserTesting and UsabilityHub empower you to gather invaluable user feedback through remote testing sessions. Observing real users interact with your designs uncovers usability issues and informs informed design decisions.

  4. UI Design and Asset Creation

  For pixel-perfect UI elements, industry standards like Adobe Photoshop and Illustrator remain powerful choices. These tools offer unparalleled precision and creative control for crafting stunning visual assets.

  

  Beyond the Toolbox: Mastering the Art of Efficient UI/UX Design

  While tools undoubtedly boost your efficiency, a successful UI/UX design rests on fundamental principles and best practices:

  1. Empathy First

  Immerse yourself in your users’ perspectives. Understand their needs, goals, and pain points. Conduct user research, build personas, and constantly question how your design serves their objectives.

  2. Usability Reigns Supreme

  Prioritize ease of use above all else. Keep interfaces clean, intuitive, and consistent. Minimize cognitive load by prioritizing essential information and streamlining user flows.

  3. Visual Harmony

  Aesthetics matter. Striking a balance between visual appeal and functionality is key. Utilize strong typography, color palettes, and layout principles to create an aesthetically pleasing and cohesive experience.

  4. Accessibility for All

  Cater to diverse users. Integrate accessibility features that cater to individuals with disabilities, ensuring everyone can seamlessly interact with your design.

  5. Constant Iteration

  Design is an iterative process. Embrace feedback, test your designs with real users, and continuously refine your work based on their input. User feedback is especially crucial, as it helps you understand how your design resonates with the intended audience.

  Webchirpy: Your Partner in UI/UX Excellence

  Crafting efficient UI/UX experiences can be a challenging, yet rewarding journey. If you’re looking for a partner to navigate this terrain with expertise and passion, look no further than Webchirpy. Our dedicated team of UI/UX specialists possesses the technical knowledge and creative flair to translate your vision into reality.
  
  Ready to unlock the full potential of your digital presence? Reach out today and embark on a journey of UI/UX design excellence.

  Know More
• 

  Welcome to the cutting edge of 2024 web development! The digital landscape is constantly evolving, and this year promises innovative tools, captivating design approaches, and strategic shifts in website development. Whether you’re building a brand new online presence or polishing your existing platform, staying ahead of the curve is crucial. So, buckle up as we explore the essential website trends for 2024 and equip you to craft a thriving website. Website Trends in 2024: Building for the Future 1. Artificial intelligence Artificial intelligence is no longer a futuristic fantasy it’s reshaping the web. Chatbots powered by natural language processing are revolutionizing customer service, while AI-driven content personalization ensures an experience tailored to each visitor. Embrace platforms that leverage AI for smarter content management, automated tasks, and even website optimization. 2. Progressive Web Apps (PWAs) Forget clunky apps – PWAs deliver the best of both worlds, offering app-like functionality within a mobile browser. These lightweight, responsive web experiences load instantly, work offline, and offer push notifications, blurring the line between websites and native apps. As mobile-first browsing becomes the norm, PWAs present a compelling alternative for businesses seeking seamless omnichannel engagement. 3. Robust Security With cyber threats on the rise, robust security has become non-negotiable. Multi-factor authentication, data encryption, and regular vulnerability scans are essential to safeguard your website and user data.  4. Voice Search The rise of voice assistants demands websites optimized for conversational search. Focus on incorporating natural language keywords and long-tail phrases into your content, ensuring your website readily surfaces in voice-powered searches. These are a few essential website trends to take your online presence to the next level. Website Strategy in 2024: Winning Hearts and Minds 1. Content Reigns Supreme High-quality, engaging content is still king. Prioritize user intent, address pain points, and offer informative, valuable, and shareable content to build trust and attract organic traffic. 2. Data-Driven Decision Making Don’t rely on gut instinct. Web analytics provide invaluable insights into user behavior, allowing you to optimize your website’s performance and personalize the user experience. 3. Building Authentic Connections Human-centric design should be your guiding principle. Create a website that fosters authentic connections with your audience. Personalize interactions, encourage user-generated content and build a community around your brand. 4. Embrace Accessibility Make your website inclusive for everyone. Implement keyboard navigation, alt text for images, and clear design elements to ensure accessibility for users with disabilities.  5. Prioritize Mobile-First Optimization With over half of web traffic from mobile devices, prioritizing mobile-first development is essential. Responsive design that adapts seamlessly to different screen sizes is no longer optional it’s the key to delivering a seamless user experience across all devices. Webchirpy: Your Partner in Web Excellence Navigating these trends can be daunting, but you don’t have to go it alone. Webchirpy, a leading website development agency, can help you craft a website that’s not just trendy, but truly transformative. Our team of skilled developers and designers understands the latest technologies and trends, and we are passionate about creating websites that convert.We offer a comprehensive suite of website development services that will take your online presence to the next level. Schedule a consultation today and unlock the potential of your website!

  Essential Website Trends for 2024

  Welcome to the cutting edge of 2024 web development! The digital landscape is constantly evolving, and this year promises innovative tools, captivating design approaches, and strategic shifts in website development. Whether you’re building a brand new online presence or polishing your existing platform, staying ahead of the curve is crucial. So, buckle up as we explore the essential website trends for 2024 and equip you to craft a thriving website.

  

  Website Trends in 2024: Building for the Future

  1. Artificial intelligence

  Artificial intelligence is no longer a futuristic fantasy it’s reshaping the web. Chatbots powered by natural language processing are revolutionizing customer service, while AI-driven content personalization ensures an experience tailored to each visitor. Embrace platforms that leverage AI for smarter content management, automated tasks, and even website optimization.
  

  2. Progressive Web Apps (PWAs)

  Forget clunky apps – PWAs deliver the best of both worlds, offering app-like functionality within a mobile browser. These lightweight, responsive web experiences load instantly, work offline, and offer push notifications, blurring the line between websites and native apps. As mobile-first browsing becomes the norm, PWAs present a compelling alternative for businesses seeking seamless omnichannel engagement.
  

  3. Robust Security

  With cyber threats on the rise, robust security has become non-negotiable. Multi-factor authentication, data encryption, and regular vulnerability scans are essential to safeguard your website and user data. 
  

  4. Voice Search

  The rise of voice assistants demands websites optimized for conversational search. Focus on incorporating natural language keywords and long-tail phrases into your content, ensuring your website readily surfaces in voice-powered searches. These are a few essential website trends to take your online presence to the next level.
  

  

  Website Strategy in 2024: Winning Hearts and Minds

  1. Content Reigns Supreme

  High-quality, engaging content is still king. Prioritize user intent, address pain points, and offer informative, valuable, and shareable content to build trust and attract organic traffic.
  

  2. Data-Driven Decision Making

  Don’t rely on gut instinct. Web analytics provide invaluable insights into user behavior, allowing you to optimize your website’s performance and personalize the user experience.
  

  3. Building Authentic Connections

  Human-centric design should be your guiding principle. Create a website that fosters authentic connections with your audience. Personalize interactions, encourage user-generated content and build a community around your brand.
  

  4. Embrace Accessibility

  Make your website inclusive for everyone. Implement keyboard navigation, alt text for images, and clear design elements to ensure accessibility for users with disabilities. 
  

  5. Prioritize Mobile-First Optimization

  With over half of web traffic from mobile devices, prioritizing mobile-first development is essential. Responsive design that adapts seamlessly to different screen sizes is no longer optional it’s the key to delivering a seamless user experience across all devices.
  
  

  Webchirpy: Your Partner in Web Excellence

  Navigating these trends can be daunting, but you don’t have to go it alone. Webchirpy, a leading website development agency, can help you craft a website that’s not just trendy, but truly transformative. Our team of skilled developers and designers understands the latest technologies and trends, and we are passionate about creating websites that convert.
  We offer a comprehensive suite of website development services that will take your online presence to the next level.
  
  Schedule a consultation today and unlock the potential of your website!

  Know More
• 

  The dynamic landscape of digital marketing is brimming with potential for brand growth and audience engagement. But with great power comes great responsibility, and navigating this arena comes with its own set of pitfalls. To help you avoid common digital marketing mistakes and achieve online success, let’s explore some crucial mistakes. 1. Targeting the Wrong Audience Imagine casting your net into an empty ocean – you’ll likely return with nothing but disappointment. This is a common digital marketing mistakes done by most brands. Defining your ideal customer persona is paramount. Understand their demographics, interests, and pain points. This laser-sharp focus allows you to tailor your messaging, platforms, and content to resonate deeply, forging genuine connections. 2. Neglecting Mobile Optimization In today’s mobile-first world, overlooking mobile responsiveness is shutting your doors on half your potential customers. Ensure your website renders flawlessly across devices, with intuitive navigation and easy accessibility. Optimize loading times, prioritize mobile-friendly content formats, and consider leveraging mobile-specific marketing strategies like SMS campaigns. 3. Content Without Context Develop a clear content strategy aligned with your goals. Research relevant keywords, prioritize quality over quantity, and offer informative, engaging content that adds value to your audience’s lives. Remember, consistency is key – stick to a regular publishing schedule to keep your audience hooked. 4. Neglecting SEO Google’s algorithms are sophisticated and unforgiving of spammy practices like keyword stuffing or link buying. Focus on long-term, ethical SEO strategies like high-quality content, natural link building, and optimized website structure to cultivate organic traffic and lasting success. 5. Data-Blind Delights Data is the digital marketer’s treasure, offering invaluable insights into audience behavior, campaign performance, and areas for improvement. But simply collecting data without analyzing it is useless and inaccessible. Invest in analytics tools, learn to interpret the data, and use it to refine your strategies, optimize campaigns, and measure progress. 6. Ignoring Social Media Social media is a powerful tool for engagement, but wielding it carelessly can backfire. Avoid generic, sales-heavy posts. Share valuable content, spark conversations, and actively engage with your audience. Listen to their feedback, address concerns promptly, and build a community around your brand. 7. Ignoring the Competition Knowledge is power, and competitive analysis is your secret weapon. Research your competitors’ strengths and weaknesses, and understand their content strategies and target audiences. This will help you identify niches, refine your approach, and differentiate your brand in the crowded marketplace. 8. Neglecting Customer Care In the digital age, customer service is not an afterthought – it’s a cornerstone of success. Respond promptly to inquiries, address concerns professionally, and go the extra mile to offer positive experiences. Remember, loyal customers are your strongest advocates, spreading the word about your brand organically. 9. Neglecting Paid Ads While organic reach is crucial, paid advertising can be a powerful catalyst for growth. Platforms like Google Ads and Facebook Ads offer targeted reach, allowing you to connect with specific demographics and interests. However, strategic planning is key for a successful paid advertising campaign. 10. Lack of Measurement and Adaptation The digital world is constantly evolving, and what works today might not work tomorrow. Regularly track your campaign performance, identify what’s working and what’s not, and be willing to adapt your strategies based on data-driven insights. Continuous experimentation and improvement are essential for staying ahead of the curve and achieving sustainable success. Avoiding these common digital marketing mistakes can pave the way for a robust and rewarding digital marketing journey. But navigating the complex online landscape can be challenging, and seeking expert guidance can make all the difference. That’s where Webchirpy comes in. Webchirpy is a digital marketing agency that empowers businesses to thrive in the digital age. Whether it’s developing a targeted content strategy, optimizing your website for search engines, or running paid advertising campaigns, We have the tools and knowledge to propel your brand to new heights. Contact us today and let’s embark on your digital marketing journey together!

  Digital Marketing Mistakes to Avoid  

  The dynamic landscape of digital marketing is brimming with potential for brand growth and audience engagement. But with great power comes great responsibility, and navigating this arena comes with its own set of pitfalls. To help you avoid common digital marketing mistakes and achieve online success, let’s explore some crucial mistakes.

  

  1. Targeting the Wrong Audience

  Imagine casting your net into an empty ocean – you’ll likely return with nothing but disappointment. This is a common digital marketing mistakes done by most brands. Defining your ideal customer persona is paramount. Understand their demographics, interests, and pain points. This laser-sharp focus allows you to tailor your messaging, platforms, and content to resonate deeply, forging genuine connections.

  2. Neglecting Mobile Optimization

  In today’s mobile-first world, overlooking mobile responsiveness is shutting your doors on half your potential customers. Ensure your website renders flawlessly across devices, with intuitive navigation and easy accessibility. Optimize loading times, prioritize mobile-friendly content formats, and consider leveraging mobile-specific marketing strategies like SMS campaigns.

  3. Content Without Context

  Develop a clear content strategy aligned with your goals. Research relevant keywords, prioritize quality over quantity, and offer informative, engaging content that adds value to your audience’s lives. Remember, consistency is key – stick to a regular publishing schedule to keep your audience hooked.

  4. Neglecting SEO

  Google’s algorithms are sophisticated and unforgiving of spammy practices like keyword stuffing or link buying. Focus on long-term, ethical SEO strategies like high-quality content, natural link building, and optimized website structure to cultivate organic traffic and lasting success.

  5. Data-Blind Delights

  Data is the digital marketer’s treasure, offering invaluable insights into audience behavior, campaign performance, and areas for improvement. But simply collecting data without analyzing it is useless and inaccessible. Invest in analytics tools, learn to interpret the data, and use it to refine your strategies, optimize campaigns, and measure progress.

  6. Ignoring Social Media

  Social media is a powerful tool for engagement, but wielding it carelessly can backfire. Avoid generic, sales-heavy posts. Share valuable content, spark conversations, and actively engage with your audience. Listen to their feedback, address concerns promptly, and build a community around your brand.

  7. Ignoring the Competition

  Knowledge is power, and competitive analysis is your secret weapon. Research your competitors’ strengths and weaknesses, and understand their content strategies and target audiences. This will help you identify niches, refine your approach, and differentiate your brand in the crowded marketplace.

  

  8. Neglecting Customer Care

  In the digital age, customer service is not an afterthought – it’s a cornerstone of success. Respond promptly to inquiries, address concerns professionally, and go the extra mile to offer positive experiences. Remember, loyal customers are your strongest advocates, spreading the word about your brand organically.

  9. Neglecting Paid Ads

  While organic reach is crucial, paid advertising can be a powerful catalyst for growth. Platforms like Google Ads and Facebook Ads offer targeted reach, allowing you to connect with specific demographics and interests. However, strategic planning is key for a successful paid advertising campaign.

  10. Lack of Measurement and Adaptation

  The digital world is constantly evolving, and what works today might not work tomorrow. Regularly track your campaign performance, identify what’s working and what’s not, and be willing to adapt your strategies based on data-driven insights. Continuous experimentation and improvement are essential for staying ahead of the curve and achieving sustainable success.

  Avoiding these common digital marketing mistakes can pave the way for a robust and rewarding digital marketing journey. But navigating the complex online landscape can be challenging, and seeking expert guidance can make all the difference. That’s where Webchirpy comes in.

  Webchirpy is a digital marketing agency that empowers businesses to thrive in the digital age. Whether it’s developing a targeted content strategy, optimizing your website for search engines, or running paid advertising campaigns, We have the tools and knowledge to propel your brand to new heights.

  Contact us today and let’s embark on your digital marketing journey together!

  Know More
• 

  A website is your virtual storefront, a platform to showcase your brand, and a gateway to connect with potential customers. But before you unleash your digital masterpiece onto the world, it’s crucial to avoid the website development mistakes that can cripple your online presence. Let’s see the do-nots of website development, ensuring your online journey is smooth sailing. 1. Ignoring User Experience (UX) Neglecting UX is like building a maze without an exit. Confusing navigation, cluttered layouts, and non-intuitive interfaces will leave visitors frustrated and clicking away. Prioritize clarity and ease of use. Remember, a happy user is a loyal customer. 2. Sacrificing Responsiveness Gone are the days of desktop-only websites. Ignoring mobile responsiveness will lock out half your audience. Ensure your website adapts seamlessly across devices, from smartphones to tablets to desktops. Responsive design is not just a trend it’s a necessity. 3. Content Catastrophe  Thin, irrelevant, or poorly written content will send visitors fleeing faster than a cheetah on Red Bull. Invest in high-quality, engaging content that informs, educates, and entertains your target audience. SEO optimization is also key, ensuring your website ranks high in search engine results. 4. Image Overload While visuals can be powerful, overdoing it with images can weigh down your website, impacting loading times and user experience. Use high-quality, relevant images sparingly, and optimize them for fast loading. Remember, less is often more when it comes to visuals. 5. Call to Action (CTA) Calamity A clear and compelling CTA is like a lighthouse guiding visitors toward your desired action, whether subscribing to your newsletter or making a purchase. Weak or absent CTAs leave users confused and disengaged. Make your CTAs prominent, actionable, and irresistible. 6. Security Slip-Ups In today’s digital landscape, security is paramount. Ignoring website security is like leaving your front door wide open. Implement robust security measures, including strong passwords, encryption, and regular updates, to protect your website and your visitors’ data. 7. Content Management Conundrum A website needs to be dynamic and adaptable. Choosing the wrong content management system (CMS) can lead to frustration and wasted time. Research and choose a user-friendly CMS that empowers you to easily update and manage your website content. 8. Skipping on Analytics Failing to track your website’s performance is like driving blindfolded. Utilize website analytics tools to understand your visitors’ behavior, identify areas for improvement, and optimize your website for success. 9. Ignoring Accessibility A website that excludes users with disabilities is not just unethical; it’s also a missed opportunity. Follow accessibility best practices to ensure everyone can access and enjoy your website. 10. Going Solo Consider partnering with a web development agency like Webchirpy. With our expertise in design, development, and marketing, we can help you avoid these mistakes and build a website that truly shines. Webchirpy is not just a web development agency; it’s your digital partner. Our team of experienced professionals can handle everything from concept to launch, ensuring your website is not just functional but beautiful, engaging, and optimized for success So, before you embark on your website development journey, remember these crucial do-nots. By avoiding these website development mistakes and partnering with the right experts you can build a website that stands out from the crowd and propels your online presence to new heights. Let Webchirpy be your guide on this exciting digital adventure.

  10 Website Development Mistakes to Avoid

  A website is your virtual storefront, a platform to showcase your brand, and a gateway to connect with potential customers. But before you unleash your digital masterpiece onto the world, it’s crucial to avoid the website development mistakes that can cripple your online presence. Let’s see the do-nots of website development, ensuring your online journey is smooth sailing.

  

  1. Ignoring User Experience (UX)

  Neglecting UX is like building a maze without an exit. Confusing navigation, cluttered layouts, and non-intuitive interfaces will leave visitors frustrated and clicking away. Prioritize clarity and ease of use. Remember, a happy user is a loyal customer.

  2. Sacrificing Responsiveness

  Gone are the days of desktop-only websites. Ignoring mobile responsiveness will lock out half your audience. Ensure your website adapts seamlessly across devices, from smartphones to tablets to desktops. Responsive design is not just a trend it’s a necessity.

  3. Content Catastrophe

   Thin, irrelevant, or poorly written content will send visitors fleeing faster than a cheetah on Red Bull. Invest in high-quality, engaging content that informs, educates, and entertains your target audience. SEO optimization is also key, ensuring your website ranks high in search engine results.

  4. Image Overload

  While visuals can be powerful, overdoing it with images can weigh down your website, impacting loading times and user experience. Use high-quality, relevant images sparingly, and optimize them for fast loading. Remember, less is often more when it comes to visuals.

  5. Call to Action (CTA) Calamity

  A clear and compelling CTA is like a lighthouse guiding visitors toward your desired action, whether subscribing to your newsletter or making a purchase. Weak or absent CTAs leave users confused and disengaged. Make your CTAs prominent, actionable, and irresistible.

  6. Security Slip-Ups

  In today’s digital landscape, security is paramount. Ignoring website security is like leaving your front door wide open. Implement robust security measures, including strong passwords, encryption, and regular updates, to protect your website and your visitors’ data.

  7. Content Management Conundrum

  A website needs to be dynamic and adaptable. Choosing the wrong content management system (CMS) can lead to frustration and wasted time. Research and choose a user-friendly CMS that empowers you to easily update and manage your website content.

  

  8. Skipping on Analytics

  Failing to track your website’s performance is like driving blindfolded. Utilize website analytics tools to understand your visitors’ behavior, identify areas for improvement, and optimize your website for success.

  9. Ignoring Accessibility

  A website that excludes users with disabilities is not just unethical; it’s also a missed opportunity. Follow accessibility best practices to ensure everyone can access and enjoy your website.

  10. Going Solo

  Consider partnering with a web development agency like Webchirpy. With our expertise in design, development, and marketing, we can help you avoid these mistakes and build a website that truly shines.

  Webchirpy is not just a web development agency; it’s your digital partner. Our team of experienced professionals can handle everything from concept to launch, ensuring your website is not just functional but beautiful, engaging, and optimized for success

  So, before you embark on your website development journey, remember these crucial do-nots. By avoiding these website development mistakes and partnering with the right experts you can build a website that stands out from the crowd and propels your online presence to new heights.

  Let Webchirpy be your guide on this exciting digital adventure.

  Know More
• 

  A strong brand is the cornerstone of any successful business. It’s your identity, your voice, and your promise to your customers. But building a powerful brand is no easy feat. Many businesses fall victim to common branding mistakes that can hinder their growth and impact. Today, we’ll dive into the most frequent missteps, explore how to avoid them, and ultimately, maximize the impact of your brand. Identifying the Brand Pitfalls Before we chart a course towards branding success, let’s first understand the potential pitfalls lurking in the shadows. These include: Avoiding the Branding Blunders Now that we’ve identified the common pitfalls, let’s equip ourselves with the tools to navigate them successfully: Webchirpy: Your Branding Ally Building a strong brand requires dedication, skill, and the right tools. This is where Webchirpy comes in. We offer a comprehensive suite of branding services, from crafting compelling narratives and crafting visual identities to managing social media and building brand advocacy. Our team of experienced professionals is passionate about helping businesses like yours achieve their branding goals. Whether you’re just starting or looking to revitalize your existing brand, Webchirpy can be your trusted partner in this journey. Let us help you avoid common branding mistakes, maximize your brand impact, and achieve lasting success. Get in touch today and let Webchirpy be your wingman on the path to branding excellence!

  Branding Mistakes to Avoid

  A strong brand is the cornerstone of any successful business. It’s your identity, your voice, and your promise to your customers. But building a powerful brand is no easy feat. Many businesses fall victim to common branding mistakes that can hinder their growth and impact. Today, we’ll dive into the most frequent missteps, explore how to avoid them, and ultimately, maximize the impact of your brand.

  

  Identifying the Brand Pitfalls

  Before we chart a course towards branding success, let’s first understand the potential pitfalls lurking in the shadows. These include:

  • Lack of Clarity: A brand without a clear purpose, target audience, or value proposition is like a ship lost at sea. Wandering aimlessly without a defined direction will only lead to confusion and disconnect from your customers.
    
  • Inconsistent Messaging: Mixed messages across platforms and touchpoints create dissonance and erode trust. Ensure your brand voice remains consistent across all channels, from your website to your social media presence.
    
  • Ignoring Trends: The marketing landscape is constantly evolving. Clinging to outdated branding strategies will leave you lagging behind competitors who are embracing new trends and technologies.
    
  • Neglecting Customer Feedback: Your customers are your most valuable asset. Ignoring their feedback and failing to adapt to their changing needs will ultimately lead to their disengagement.
    
  • Underestimating Competition: Analyzing your competitors’ strengths and weaknesses is crucial to differentiate your brand and carve out a unique space in the market.
    

  

  Avoiding the Branding Blunders

  Now that we’ve identified the common pitfalls, let’s equip ourselves with the tools to navigate them successfully:

  • Define Your Brand DNA: Start by establishing your brand’s core values, mission, and target audience. This foundation will guide every branding decision you make, ensuring consistency and clarity.
    
  • Craft a Compelling Brand Story: A captivating narrative that resonates with your audience will draw them in and build emotional connections. Don’t just sell products tell your brand’s story and purpose.
    
  • Embrace Visual Identity: Your logo, colors, fonts, and overall visual aesthetic are critical elements of your brand identity. Invest in creating a professional and memorable visual language that reflects your brand’s essence.
    
  • Be Omnichannel: In today’s digital world, customers expect a seamless experience across all touchpoints. Ensure your brand message and presence are consistent and engaging on your website, social media platforms, physical stores, and any other channels you utilize.
    
  • Cultivate Brand Advocacy: Happy customers are your best brand ambassadors. Encourage customer engagement, build relationships, and incentivize them to share their positive experiences with others.
    

  Webchirpy: Your Branding Ally

  Building a strong brand requires dedication, skill, and the right tools. This is where Webchirpy comes in. We offer a comprehensive suite of branding services, from crafting compelling narratives and crafting visual identities to managing social media and building brand advocacy. Our team of experienced professionals is passionate about helping businesses like yours achieve their branding goals.

  Whether you’re just starting or looking to revitalize your existing brand, Webchirpy can be your trusted partner in this journey. Let us help you avoid common branding mistakes, maximize your brand impact, and achieve lasting success.

  Get in touch today and let Webchirpy be your wingman on the path to branding excellence!

  Know More
• 

  Maggi, Nestle India’s single-largest revenue earner, was banned in June 2015 for six months across India on allegations that it contained chemicals beyond prescribed limits. The company had to recall 38,000 tonnes of Maggi noodles from millions of retail shelves and destroy them. The ban was relaxed in November 2015. The controversy has been the biggest faced by the listed Indian arm of the world’s biggest packaged foods maker — Nestle, with Maggi losing over Rs 1,000 crore in sales and a serious dent to its brand image. Maggi had returned to store shelves by November ’15 after multiple clearances from government-certified laboratories, and also returned to the leadership position with re-conquering market share of 60% in 2017. Source. Rising to market leader position in a short span of time after series of such brand devastating incidents is something that other companies wouldn’t be dared to think about if it ain’t for Maggi. I never thought we would have a recovery as fast as we had. For a brand that was critically declared dead in June 2015, coming to under 60% of the market share is a big deal. — Nestle India, Chairman & MD, Suresh Narayanan. Source: business today Though several measures have been taken by the company to bring the brand back to life, to gain back the same level of trust & love is definitely a rare possibility. But Maggi seems to have achieved this. The mystical force behind Maggie to stage a such an epic comeback lies in the secret — how it is branded — the emotional branding principles that were used in the making of this legendary brand. Let us uncover those in detail. Building Strong Tagline tapping on the problem statements: A tagline is a three to seven word phrase that accompanies your logo. It expresses your company’s most important benefits and/or what you want your customers to remember about working with you. Think of it as the words you want to linger in your target customers mind about you and what you have to offer. Early Indian consumer market was unused to fast foods & was very reluctant to welcome a change in their food habits. Nestle had to promote noodles as a concept before it could promote Maggi as a brand. They used strong taglines which tapped on the problem statements to address this. It was devised as a two-pronged strategy to attract mothers on the ‘health & convenience’ plank and lure kids on the ‘fun’ plank. Strong Visual Identity: When it comes to branding, your visual identity plays a huge part in creating a great impression whether it be the first one or an everlasting one. Maggie has been doing this so efficiently that they managed to check all the boxes in visual branding. Be it creative packaging, colour selection, logo consistency — they are spot on.

  Maggi — The name which showed the power of branding.

  Maggi, Nestle India’s single-largest revenue earner, was banned in June 2015 for six months across India on allegations that it contained chemicals beyond prescribed limits.

  The company had to recall 38,000 tonnes of Maggi noodles from millions of retail shelves and destroy them. The ban was relaxed in November 2015.

  The controversy has been the biggest faced by the listed Indian arm of the world’s biggest packaged foods maker — Nestle, with Maggi losing over Rs 1,000 crore in sales and a serious dent to its brand image.

  Maggi had returned to store shelves by November ’15 after multiple clearances from government-certified laboratories, and also returned to the leadership position with re-conquering market share of 60% in 2017. Source.

  

  Rising to market leader position in a short span of time after series of such brand devastating incidents is something that other companies wouldn’t be dared to think about if it ain’t for Maggi.

  I never thought we would have a recovery as fast as we had. For a brand that was critically declared dead in June 2015, coming to under 60% of the market share is a big deal. — Nestle India, Chairman & MD, Suresh Narayanan. Source: business today

  Though several measures have been taken by the company to bring the brand back to life, to gain back the same level of trust & love is definitely a rare possibility. But Maggi seems to have achieved this. The mystical force behind Maggie to stage a such an epic comeback lies in the secret — how it is branded — the emotional branding principles that were used in the making of this legendary brand. Let us uncover those in detail.

  Building Strong Tagline tapping on the problem statements:

  A tagline is a three to seven word phrase that accompanies your logo. It expresses your company’s most important benefits and/or what you want your customers to remember about working with you. Think of it as the words you want to linger in your target customers mind about you and what you have to offer.

  Early Indian consumer market was unused to fast foods & was very reluctant to welcome a change in their food habits. Nestle had to promote noodles as a concept before it could promote Maggi as a brand. They used strong taglines which tapped on the problem statements to address this.

  • 2 mins noodles — Convenience.
  • Taste Bhi Health Bhi — Health.
  • 2-minute mein Khushiyan (Happiness in 2 minutes) — Fun & Happiness.

  It was devised as a two-pronged strategy to attract mothers on the ‘health & convenience’ plank and lure kids on the ‘fun’ plank.

  Strong Visual Identity:

  When it comes to branding, your visual identity plays a huge part in creating a great impression whether it be the first one or an everlasting one.

  Maggie has been doing this so efficiently that they managed to check all the boxes in visual branding. Be it creative packaging, colour selection, logo consistency — they are spot on.

  • Colour selection — red & yellow — bright, attractive — scientifically known to induce hunger in human beings.
  • Logo consistency — literally remained unchanged since its origin — with such a consistent logo & colour elements, every age group will be able to relate to the brand over a period of time, evoking nostalgia. Here’s a great piece on — Why Nostalgia Marketing Works So Well With Millennials.
  • Packaging — creative & establishing a personal connection — Maggi ran a campaign “Meri Maggi — 2 minute mein Khushiyan” — Where in they featured short personal stories from customers on its wrapper and marketed it country-wide, making an emotional bridge. At times, their packaging also consisted of various tools of sales promotion like colour pencils, sketchbooks & fun toys which worked wonders especially in enhancing the brand reach among students & kids.

  

  Know More
• 

  Word of mouth marketing strategy ticks all the right boxes for startup companies on a tight marketing budget. Two indisputable aspects of word of mouth marketing — reliability and effectiveness — helped businesses to thrive in the past. Its evolution into customer reviews to fit into the digital world in the era of e-commerce makes it relevant and indispensable. The powerful impact of customer reviews  on online businesses has made it a force to be reckoned with. 92% of respondents reported that a positive recommendation from a friend, family member, or someone they trust is the biggest influence on whether they buy a product or service.” 
― Paul M. Rand, President/CEO of Zocalo Group. According to a top investment bank, in 2016, 60 million people in India shopped online, but that number is expected to increase tenfold by 2026. With the availability of a plethora of reasonably priced internet plans, online shopping is set to become predominant. It is one thing to sell your product to the customer in person and it is another to do it online where it is impossible to sweet-talk customers into purchasing your products or services. “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”– Jeff Bezos, Founder and CEO of Amazon. Amazon.com carries more than 400 million products; Flipkart.com carries more than 80 million products. Let that sink in for a minute. With more and more people getting online with each passing day, getting used to shopping online, how do you plan on selling your products online or even choosing the best e-commerce platform for it? The answer to the above questions lies in understanding the power of customer reviews, the inner workings of your chosen e-commerce platform, and the importance of having an independent website for your business. Why are customer reviews important for online businesses? Online or offline, discerning customers are hard to impress. Even in the past, prospective customers actively listened to their friends and family for customer reviews before they decided to purchase products or services. “A customer talking about their experience with you is worth ten times that which you write or say about yourself”
      ― David J. Greer, Wind In Your Sails. The decision-making process, when buying something online is heavily shaped by customer reviews. In order to boost your business online, it’s imperative to understand the vitality of customer experience and customer satisfaction that is readily available on display for prospective customers when they shop online. How to build trust online? To win customers online, you need to win their trust from the get-go. When a customer is looking to buy a product online, the first thing they eye on is the customer reviews section. Positive customer reviews wield the kind of power that viral marketing campaigns do. But at the end of the day, viral campaigns can only help so much as creating brand awareness, whereas positive customer reviews are what galvanizes people into buying a product or service. “People trust people more than they trust institutions”―Joe Chernov, CMO – InsightSquared. More often than not, customers take to the platform of their purchase and social media to voice their opinions, especially the negative ones. So, what happens when a customer is thwarted by a bunch of negative customer reviews posted by other customers of their chosen brand? How do e-commerce platforms work? Well, this is where an e-commerce’s complex yet robust product recommendation algorithm comes into play. Almost all e-commerce platforms display an array of recommended products to help customers reach a definitive decision, making sales happen by creating what economists would call a spillover effect. These providers also bundle a bunch of products that are frequently bought by other customers / similar products viewed by them to boost cross-selling. THAT. That’s the sweet spot every startup company wants to be in; one way to get your voice heard in a crowded marketplace that’s bombarded with new products every single day. That spot is expensive — e-commerce platforms are actively looking for opportunities to monetize by including an array of sponsored products along with the above mentioned sections — and not guaranteed. Even if you manage to grab a spot for your product, without positive customer reviews, you cannot fuel sales. What should you do? If you are a nascent company selling products, you are tasked with the responsibility of choosing a step in the right direction. Here are a few key points to assist you in the process of setting your online store. If things are done right on a data-driven e-commerce platform, algorithms will love you. So, you’ve set up your store on an e-commerce website. Business is picking up. Customer reviews start to come in. All is good. You sell some more. Wait, is that it? Yes! — only if you’re a happy go lucky seller. But to be able to vault past your fierce business rivals, you will need the edge that only an independent website can give you.

  The Impact of Customer Reviews on Online Businesses

  Word of mouth marketing strategy ticks all the right boxes for startup companies on a tight marketing budget. Two indisputable aspects of word of mouth marketing — reliability and effectiveness — helped businesses to thrive in the past. Its evolution into customer reviews to fit into the digital world in the era of e-commerce makes it relevant and indispensable. The powerful impact of customer reviews  on online businesses has made it a force to be reckoned with.

  92% of respondents reported that a positive recommendation from a friend, family member, or someone they trust is the biggest influence on whether they buy a product or service.” 
― Paul M. Rand, President/CEO of Zocalo Group.

  According to a top investment bank, in 2016, 60 million people in India shopped online, but that number is expected to increase tenfold by 2026. With the availability of a plethora of reasonably priced internet plans, online shopping is set to become predominant. It is one thing to sell your product to the customer in person and it is another to do it online where it is impossible to sweet-talk customers into purchasing your products or services.

  “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”
  – Jeff Bezos, Founder and CEO of Amazon.

  Amazon.com carries more than 400 million products; Flipkart.com carries more than 80 million products. Let that sink in for a minute. With more and more people getting online with each passing day, getting used to shopping online, how do you plan on selling your products online or even choosing the best e-commerce platform for it? The answer to the above questions lies in understanding the power of customer reviews, the inner workings of your chosen e-commerce platform, and the importance of having an independent website for your business.

  Why are customer reviews important for online businesses?

  Online or offline, discerning customers are hard to impress. Even in the past, prospective customers actively listened to their friends and family for customer reviews before they decided to purchase products or services.

  “A customer talking about their experience with you is worth ten times that which you write or say about yourself”
      ― David J. Greer, Wind In Your Sails.

  The decision-making process, when buying something online is heavily shaped by customer reviews. In order to boost your business online, it’s imperative to understand the vitality of customer experience and customer satisfaction that is readily available on display for prospective customers when they shop online.

  How to build trust online?

  To win customers online, you need to win their trust from the get-go. When a customer is looking to buy a product online, the first thing they eye on is the customer reviews section. Positive customer reviews wield the kind of power that viral marketing campaigns do. But at the end of the day, viral campaigns can only help so much as creating brand awareness, whereas positive customer reviews are what galvanizes people into buying a product or service.

  “People trust people more than they trust institutions”
  ―Joe Chernov, CMO – InsightSquared.

  More often than not, customers take to the platform of their purchase and social media to voice their opinions, especially the negative ones. So, what happens when a customer is thwarted by a bunch of negative customer reviews posted by other customers of their chosen brand?

  How do e-commerce platforms work?

  Well, this is where an e-commerce’s complex yet robust product recommendation algorithm comes into play. Almost all e-commerce platforms display an array of recommended products to help customers reach a definitive decision, making sales happen by creating what economists would call a spillover effect.

  These providers also bundle a bunch of products that are frequently bought by other customers / similar products viewed by them to boost cross-selling. THAT. That’s the sweet spot every startup company wants to be in; one way to get your voice heard in a crowded marketplace that’s bombarded with new products every single day. That spot is expensive — e-commerce platforms are actively looking for opportunities to monetize by including an array of sponsored products along with the above mentioned sections — and not guaranteed. Even if you manage to grab a spot for your product, without positive customer reviews, you cannot fuel sales.

  What should you do?

  If you are a nascent company selling products, you are tasked with the responsibility of choosing a step in the right direction. Here are a few key points to assist you in the process of setting your online store.

  • Choose a seller platform that’s data-driven
  • Fill in the description box with appropriate keywords
  • Post high-quality photos of your product.
  • Be accurate with technical details
  • Respond to customer queries consistently

  If things are done right on a data-driven e-commerce platform, algorithms will love you.

  So, you’ve set up your store on an e-commerce website. Business is picking up. Customer reviews start to come in. All is good. You sell some more. Wait, is that it? Yes! — only if you’re a happy go lucky seller. But to be able to vault past your fierce business rivals, you will need the edge that only an independent website can give you.

  Know More
• 

  It only takes seconds for someone to decide if you’re trustworthy and competent, and research shows that first impressions are very difficult to change. The same is true when it comes to brands. When we are exposed to a brand for the very first time, We are asking ourselves, Subconsciously, Three main questions The magic potion that answers these questions without even being asked directly is what called ‘Branding’. Yes!! Branding is all about creating trust, meeting expectations & making it distinct or better. Branding is what that provides your business, a great first impression & is also a campaign that delivers long-term results. Now, How the heck to brand. Four pillars to establish a strong brand identity in the contemporary world. Visual Brand Identity. First things first. Visual identity is made up of the visible images associated with your brand. They are the elements that guide customers to perceive your brand visually in their memory. Basic Elements of VBI: These should be designed with utmost attention to details, wherein factors like colour psychology, target audience research should be put to use. One grave mistake that small businesses tend to make is to compromise quality on these visual brand elements therein failing at the very first level of building brand trust and credibility. Don’t be penny wise pound foolish on this matter. Hire professionals in building your brand identity, there are a really impressive number of brand agencies like us out there who put their caffeine-infused blood & sweat to bring out the best results possible. Brand Story. Messages delivered as stories can be 22x more memorable than facts. But we all seem to fall into the trap of throwing out facts and figures which end up falling on deaf ears. Thereby failing miserably to create a memory or impression which is the very essence of brand marketing. Stories can be told through quality content and impressive visuals. Your story can be educational, emotional, entertaining or even inspiring one. Try including the Reason you have started, What drives you every day, What you strive to be & Values you stand for. ‘People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe’ — Simon Sinek. Brand Voice. Brand voice is not about hiring a person to yell at passersby to get them into your store, but in case if you employ one, What does he gonna say, Does he gonna whisper, ‘Hey Ladies & Gentlemen, Welcome to our store’ or does he gonna rapt, ‘Yov boys & girls, hasta la vista’. Determining that is much similar to determining your brand voice. The personality of your brand is determined by the words you use and the sentences you write. It may be in your print materials, commercials, websites or for that matter wherever it’s possible. This is known as brand voice. Brand voice is a crucial part of your business identity. It keeps you distinct from your competitors. It’s usually referred to emulate your target audience and match their speaking style so that an instant connection is established. Online Presence. Have your own interesting website and be present on relevant social media channels. If you are selling a product be present on Amazon. If you are a retail/restaurant be there on Instagram which people are using to see photos of the place they gonna visit beforehand. If you provide professional services like us, LinkedIn is mandatory. When your business model relies heavily on you yourself i.e a writer, blogger, influencer type then Twitter or Facebook would be the right match. And being present is not posting kitten gifs once a week/month, be f*&#** present for real. Post useful & relevant content for your target audience, Consistency is the key. Try to be different than better. That’s how you win the game online. If done right, the level of brand awareness one could create in the digital — marketplace is utterly unimaginable unlike in the past where the internet hasn’t evolved, especially for the businesses. If your product quality is good and if you are taking these four pillars of branding seriously and putting the efforts required, then Your Brand Means Business.

  WTF is Branding & How the heck to do it.

  It only takes seconds for someone to decide if you’re trustworthy and competent, and research shows that first impressions are very difficult to change. The same is true when it comes to brands.

  When we are exposed to a brand for the very first time, We are asking ourselves, Subconsciously, Three main questions

  • Can I trust this brand?
  • Is this brand capable of meeting my expectations?
  • How is this different/better than others?

  The magic potion that answers these questions without even being asked directly is what called ‘Branding’. Yes!! Branding is all about creating trust, meeting expectations & making it distinct or better. Branding is what that provides your business, a great first impression & is also a campaign that delivers long-term results.

  Now, How the heck to brand.

  Four pillars to establish a strong brand identity in the contemporary world.

  Visual Brand Identity.

  First things first. Visual identity is made up of the visible images associated with your brand. They are the elements that guide customers to perceive your brand visually in their memory.

  Basic Elements of VBI:

  • Logo
  • Colors
  • Typography
  • Physical Marketing Materials (Brochure, Business card, Banners, Posters, Flyers, Stickers..)
  • Online Marketing Materials (Social media posts, Mailer Design, Videos, Presentations..)
  • Digital Signage
  • Store Environment & Atmosphere.

  These should be designed with utmost attention to details, wherein factors like colour psychology, target audience research should be put to use. One grave mistake that small businesses tend to make is to compromise quality on these visual brand elements therein failing at the very first level of building brand trust and credibility.

  Don’t be penny wise pound foolish on this matter. Hire professionals in building your brand identity, there are a really impressive number of brand agencies like us out there who put their caffeine-infused blood & sweat to bring out the best results possible.

  Brand Story.

  Messages delivered as stories can be 22x more memorable than facts. But we all seem to fall into the trap of throwing out facts and figures which end up falling on deaf ears. Thereby failing miserably to create a memory or impression which is the very essence of brand marketing.

  Stories can be told through quality content and impressive visuals. Your story can be educational, emotional, entertaining or even inspiring one. Try including the Reason you have started, What drives you every day, What you strive to be & Values you stand for.

  ‘People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe’ — Simon Sinek.

  Brand Voice.

  Brand voice is not about hiring a person to yell at passersby to get them into your store, but in case if you employ one, What does he gonna say, Does he gonna whisper, ‘Hey Ladies & Gentlemen, Welcome to our store’ or does he gonna rapt, ‘Yov boys & girls, hasta la vista’. Determining that is much similar to determining your brand voice.

  The personality of your brand is determined by the words you use and the sentences you write. It may be in your print materials, commercials, websites or for that matter wherever it’s possible. This is known as brand voice.

  Brand voice is a crucial part of your business identity. It keeps you distinct from your competitors. It’s usually referred to emulate your target audience and match their speaking style so that an instant connection is established.

  Online Presence.

  Have your own interesting website and be present on relevant social media channels. If you are selling a product be present on Amazon. If you are a retail/restaurant be there on Instagram which people are using to see photos of the place they gonna visit beforehand. If you provide professional services like us, LinkedIn is mandatory. When your business model relies heavily on you yourself i.e a writer, blogger, influencer type then Twitter or Facebook would be the right match.

  And being present is not posting kitten gifs once a week/month, be f*&#** present for real. Post useful & relevant content for your target audience, Consistency is the key. Try to be different than better. That’s how you win the game online.

  If done right, the level of brand awareness one could create in the digital — marketplace is utterly unimaginable unlike in the past where the internet hasn’t evolved, especially for the businesses.

  If your product quality is good and if you are taking these four pillars of branding seriously and putting the efforts required, then Your Brand Means Business.

  Know More
• 

  Hi folks! We have planned weekly giveaways of designer posters, icon sets, mobile/desktop wallpapers, tees and more. Amidst all busy schedule & clients work, we put part of our time and effort in creating these giveaway designs & materials. You might wonder why we are doing this, the answer is simple… because why not, why not spread the goodness of design, why not bend some rules, why not embed value into everyone’s life through design, this is the least we can do for being in the creative industry. You can call it “giving back to the community”, only our community being little large, it consists of you, me and all who have a taste for design. You know what’s in it for us, Creative freedom & Satisfaction. Not every work is meant to monetised. Not every design we do is to feed our stomach, sometimes we design to feed our soul. “It’s not how much we give but how much love we put into giving.”– Mother Teresa This is what keeps us alive and this is what keeps us open to experimentation, learning & growth. More giveaways are on the way..so stay tuned.! Do let us know in the comments your thoughts & suggestions.

  Giveaways – The way of showing our love and gratitude to you.

  Hi folks! We have planned weekly giveaways of designer posters, icon sets, mobile/desktop wallpapers, tees and more.

  Amidst all busy schedule & clients work, we put part of our time and effort in creating these giveaway designs & materials. You might wonder why we are doing this, the answer is simple… because why not, why not spread the goodness of design, why not bend some rules, why not embed value into everyone’s life through design, this is the least we can do for being in the creative industry. You can call it “giving back to the community”, only our community being little large, it consists of you, me and all who have a taste for design. You know what’s in it for us, Creative freedom & Satisfaction. Not every work is meant to monetised. Not every design we do is to feed our stomach, sometimes we design to feed our soul.

  “It’s not how much we give but how much love we put into giving.”
  – Mother Teresa

  This is what keeps us alive and this is what keeps us open to experimentation, learning & growth.

  More giveaways are on the way..so stay tuned.! Do let us know in the comments your thoughts & suggestions.

  Know More
• 

  The Digital Marketing has become a force to reckon with, especially for a restaurant & food business. It’s almost the end of 2018. You can’t avoid social media anymore. Everyone uses it, and at the very least, your small business should have an Instagram and Facebook page that you keep up-to-date with business information and hours. You should also be posting regularly (at least a couple of post a day) to keep your business fresh in the minds of consumers. Choose the right platform, generally, for a small restaurant business, the rule of thumb is Instagram over FB and other social media. Yet you need an FB page to run your ads on Instagram. So, go ahead create both. Now you have decided upon the platform, let’s analyse what to post, how to grow your audience, boost sales and establish a solid fan following for your food business. High-quality photos Arguably the very best way to promote your restaurant online is with high-quality, drool-inducing photos. Visual content is in high demand online these days, and having delicious looking photos on your social media outlets is an inherent way of attracting hungry eyes. User-generated content Lots of restaurants post the best images of their best dishes, but because there’s so much out there, you need to find a way to be different. User-generated content is a great way to develop a personal and faithful bond with users. Host a photo contest by asking customers to share their favourite meal at your shop, and share them on your various social networks. Consider awarding some random lucky contestants with a free meal or other exciting offers! Posting and promoting user-generated content shows customers that you appreciate them, turning occasional visitors into hardcore fans. Also, don’t be afraid to get feedback from your audience. Ask what their favourite dishes and desserts are. Reply to comments and engage. Building a reputation Social media allows brands to express their personality or communicate who they are to the world. Take this opportunity to introduce your cooks, stewards & management. Showing off your pleasant employees further provides significant reputation – happy workers say a lot about a business, and followers are sure to take notice of it. Instead of going all promotional, give your audience interesting food tips, nutritional facts, ask them for their favourite combo or mix, Show them you care. Show them you bring them value. Enhancing discoverability through hashtags The power of using the right hashtags in Instagram is profoundly underestimated. It can drive huge post engagements and the chances of new people discovering your business are substantially increased. Most popular Instagram foodie hashtags are #foodie #food #foodporn #instafood #foodgasm #foodphotography #foodblogger #foodstagram #yummy #foodlover #delicious #instagood #foods #healthyfood #healthy #yum #foodpics #foodblog #tasty #foodpic #eat #lunch #breakfast #dinner #vegan #dessert #travel #foodiegram #healthylifestyle Try to combine them with your city, food type and your brand name to get the best out of hashtags. Influencer Marketing Recommendations and word-of-mouth will always be the most powerful form of marketing. That doesn’t mean you need to sit around and wait for customers to start talking about your restaurant. Invite local bloggers and restaurant critics to dine with you. Show off your latest ideas and newest dishes, then ask if they’ll post/write about you. There are even paid channels to get people with big social media followings to talk about you. Make it sure that your paid influencers have the right set of audience you are aiming for. Simply put, influencer marketing is, instead of marketing to your target audience directly, you pay or inspire influential people in your niche to get the word out about you. When it comes to social media users, influencers are basically the strongest referrals that your business can get. Offers & Giveaways Providing coupons and discounts for your restaurant is always a surefire way to bring customers to your doorstep. Make use of celebratory occasions, holidays, weekends to run social media campaigns framed around them, when combined with promotional offers like Buy one get one, Flat 20% etc., they favour to draw new customers & boost your sales. Partner Up With Delivery Services In today’s online-driven environment, convenience is the new necessity. Many online delivery services streamline the ordering process, and millennials love taking advantage of such delivery services. Partner with food order & delivery services like: Chances are many customers discover you for the first time through these services! Google My Business Listings Nothing rivals as a solid local search marketing strategy for small businesses. Many consumers research online prior to choosing a restaurant in a new place. This is why it’s of vital importance that all your restaurant details are online and up-to-date, including address, phone number, hours and your current menu. Local search marketing consists of claiming and optimizing your business’s online listings so that you show up in relevant local searches. There’s a lot to local search, but when it’s done right, it puts your business on the map so local consumers find you when they need your products or services. Thus making enrolling your business in “Google my business page” a mandatory one for every business, unless you are voluntarily trying to live under a rock. And don’t be hesitant to ask for a google rating if you find your customers in good mood. In today’s era of the Internet, reviews drive business. It’s that simple and you have to do something about it. It can be even as simple as having a poster in the dining area/counter asking for a good review for your business. Power of Geo-Targeted Ads Geo-targeted ads help you save money, ensuring that only users in certain cities or within a specific radius see your ads (eliminating non-relevant engagements, which can cost you hefty Ad money). Many online advertising services, from Google Ads to Facebook and Twitter, offer geo-targeting Ad options. Be sure to take advantage of these handy targeting features to get your best ads in front of your best

  Digital Marketing tips for restaurants & food business.

  The Digital Marketing has become a force to reckon with, especially for a restaurant & food business.

  It’s almost the end of 2018. You can’t avoid social media anymore. Everyone uses it, and at the very least, your small business should have an Instagram and Facebook page that you keep up-to-date with business information and hours. You should also be posting regularly (at least a couple of post a day) to keep your business fresh in the minds of consumers.

  Choose the right platform, generally, for a small restaurant business, the rule of thumb is Instagram over FB and other social media. Yet you need an FB page to run your ads on Instagram. So, go ahead create both.

  Now you have decided upon the platform, let’s analyse what to post, how to grow your audience, boost sales and establish a solid fan following for your food business.

  High-quality photos

  Arguably the very best way to promote your restaurant online is with high-quality, drool-inducing photos. Visual content is in high demand online these days, and having delicious looking photos on your social media outlets is an inherent way of attracting hungry eyes.

  User-generated content

  Lots of restaurants post the best images of their best dishes, but because there’s so much out there, you need to find a way to be different.

  User-generated content is a great way to develop a personal and faithful bond with users. Host a photo contest by asking customers to share their favourite meal at your shop, and share them on your various social networks. Consider awarding some random lucky contestants with a free meal or other exciting offers!

  Posting and promoting user-generated content shows customers that you appreciate them, turning occasional visitors into hardcore fans. Also, don’t be afraid to get feedback from your audience. Ask what their favourite dishes and desserts are. Reply to comments and engage.

  Building a reputation

  Social media allows brands to express their personality or communicate who they are to the world. Take this opportunity to introduce your cooks, stewards & management. Showing off your pleasant employees further provides significant reputation – happy workers say a lot about a business, and followers are sure to take notice of it.

  Instead of going all promotional, give your audience interesting food tips, nutritional facts, ask them for their favourite combo or mix, Show them you care. Show them you bring them value.

  Enhancing discoverability through hashtags

  The power of using the right hashtags in Instagram is profoundly underestimated. It can drive huge post engagements and the chances of new people discovering your business are substantially increased.

  Most popular Instagram foodie hashtags are

  #foodie #food #foodporn #instafood #foodgasm #foodphotography #foodblogger #foodstagram #yummy #foodlover #delicious #instagood #foods #healthyfood #healthy #yum #foodpics #foodblog #tasty #foodpic #eat #lunch #breakfast #dinner #vegan #dessert #travel #foodiegram #healthylifestyle

  Try to combine them with your city, food type and your brand name to get the best out of hashtags.

  Influencer Marketing

  Recommendations and word-of-mouth will always be the most powerful form of marketing. That doesn’t mean you need to sit around and wait for customers to start talking about your restaurant.

  Invite local bloggers and restaurant critics to dine with you. Show off your latest ideas and newest dishes, then ask if they’ll post/write about you. There are even paid channels to get people with big social media followings to talk about you. Make it sure that your paid influencers have the right set of audience you are aiming for.

  

  Simply put, influencer marketing is, instead of marketing to your target audience directly, you pay or inspire influential people in your niche to get the word out about you.

  When it comes to social media users, influencers are basically the strongest referrals that your business can get.

  Offers & Giveaways

  Providing coupons and discounts for your restaurant is always a surefire way to bring customers to your doorstep. Make use of celebratory occasions, holidays, weekends to run social media campaigns framed around them, when combined with promotional offers like Buy one get one, Flat 20% etc., they favour to draw new customers & boost your sales.

  Partner Up With Delivery Services

  In today’s online-driven environment, convenience is the new necessity. Many online delivery services streamline the ordering process, and millennials love taking advantage of such delivery services.

  Partner with food order & delivery services like:

  • Zomato
  • Uber eats
  • Swiggy

  Chances are many customers discover you for the first time through these services!

  Google My Business Listings

  Nothing rivals as a solid local search marketing strategy for small businesses.

  Many consumers research online prior to choosing a restaurant in a new place. This is why it’s of vital importance that all your restaurant details are online and up-to-date, including address, phone number, hours and your current menu.

  Local search marketing consists of claiming and optimizing your business’s online listings so that you show up in relevant local searches. There’s a lot to local search, but when it’s done right, it puts your business on the map so local consumers find you when they need your products or services. Thus making enrolling your business in “Google my business page” a mandatory one for every business, unless you are voluntarily trying to live under a rock.

  

  And don’t be hesitant to ask for a google rating if you find your customers in good mood. In today’s era of the Internet, reviews drive business. It’s that simple and you have to do something about it. It can be even as simple as having a poster in the dining area/counter asking for a good review for your business.

  Power of Geo-Targeted Ads

  Geo-targeted ads help you save money, ensuring that only users in certain cities or within a specific radius see your ads (eliminating non-relevant engagements, which can cost you hefty Ad money).

  Many online advertising services, from Google Ads to Facebook and Twitter, offer geo-targeting Ad options. Be sure to take advantage of these handy targeting features to get your best ads in front of your best customers.

  Facebook has many ad types that can be used to help you build more local awareness, drive to targeted landing pages and get you more followers. No matter your goal, there’s probably a Facebook ad type that will work for you. Be careful, though. Advertising is another one of those things that are better left to the experts. Without experience or knowledge of proper targeting, you may end up losing money.

  We know It’s hard for restaurant owners to be able to handle all of the moving parts of their business and become digital marketing experts at the same time. If you’re new to SEO and digital marketing for your restaurant, it can be overwhelming.

  Don’t worry! We are here to help. Get in touch with us. We help you craft the best digital marketing plan for your business, all while you can focus on your business.

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