A strong beauty brand relies on new thinking and varied perspectives and Delora Jones have that perspective. We understood the finer details of developing a successful luxury brand. We began looking at the project from a customer engagement standpoint. We build a solid main branding concept, the logo with the letter "d" finely drawn leaves at the top of the circle which is around the letter "d" with the brand name below it. This implies growth and also fits with the product's performance aspect. The logo easily flex with packaging or web visuals. Then we moved on to packaging, a luxury golden touch which was appealing to the mass market and then moved to website design, something bold to represent their products and journey. we have created a robust solution by collaborating creative design, ui ux perspective and latest technologies.