After understanding their requirement, we started visual researches which distill into a concise plan of artistic intent through the use of a moodboard- a mosaic of themes, feelings, and visual ideas. The logo concept through moodboard is combination of Letter A with wavy tech items. Through sketch our designer quickly organizes images into a moodboard for presentation to clients. Once client approved the final concept, we started with the color, typography variations. Client chooses red because of its associations with energy, attention, passion and activates the senses. We came up with more than eight variations on typography and client finalized their desired version. Once logo is finalized. We started with business collaterals like Letterhead, Business Card. With our diverse set of skills we have moved their vision into reality. we have helped the to build their brand that they wanted to build.