EasyBillnPay is a cloud-hosted web solution designed for manpower staffing consultancies. It streamlines the management of client, contract, and consultant data throughout the entire lifecycle, from hiring to retirement. In addition, it handles crucial functions like payroll and billing for consultants.
The challenge for this project was to create a unique logo and establish a cohesive branding strategy that would reflect EasyBillnPay's innovative approach to staffing solutions. We needed to capture the essence of their services in a visually appealing and memorable way.
Our team presented nine to ten logo variations, each meticulously crafted to embody EasyBillnPay's core values and purpose. After careful consideration, the client selected a logo version that perfectly aligned with their business objectives. We then extended the chosen logo design into various branding collateral, ensuring consistency and brand recognition across all touchpoints. The final result was a distinctive logo and a comprehensive set of branding collaterals that effectively communicated EasyBillnPay's commitment to simplifying staffing processes in the IT industry. The cohesive branding helped them establish a strong brand identity and build trust among their target audience.