Our solution involved designing a captivating wordmark logo with a powerful symbol integrated into the typography. The symbol, shaped like the letter 'B,' represents high-rise buildings and house structures, emphasizing BlueCity's expertise. Additionally, we incorporated a unique touch by featuring a high-rise buildings concept on the letter 'i' in "city." The chosen color palette comprised dark blue, light blue, and green, evoking a sense of reliability, tranquility, and growth. The finalized logo and branding collateral exuded a timeless appeal, showcasing BlueCity Groups as a trusted name in the real estate industry. This cohesive brand identity positioned them for success and left a lasting impression on their target market.