Webchirpy embarked on a collaborative journey with Araxia International to understand their vision, mission, and target audience. Through in-depth discussions and market research, we identified the key elements that needed to be amplified in the branding.
We designed a logo centered around the letter "A", representing the foundation of Araxia's success. The "A" is crafted as two upward-pointing arrows, symbolizing continuous growth and progress. The logo is enclosed within a circle, signifying unity and collaboration. The vibrant blue color evokes trust, professionalism, and a forward-thinking vision.
Also, we developed a comprehensive brand identity system that established visual consistency across all touchpoints. This included defining a color palette, typography, imagery, and tone of voice, ensuring a unified brand experience for every audience.
By crafting a visual identity that embodies the company's core values, Webchirpy has helped Araxia International take flight and soar toward new horizons.