Our team meticulously studied HEI's values, target audience, and competitive landscape. We crafted a logo that transcends mere representation, the central focus lies on the name "HEI," rendered in a sophisticated brown palette that evokes elegance and earthy connection. Above the "I," a stylized globe representing the boundless horizons of horsemanship.
Beyond the logo, Webchirpy developed a comprehensive branding strategy encompassing color palettes, typography, and visuals. By understanding the brand's core values and translating them into a visual language, Webchirpy has helped HEI not only attract new riders but also strengthen the bonds that unite its existing community